Business class

Tags: Sales presentations, Corporate hospitality, Marketing ethics, Reebok, development, fax machines, Units, Elfit Ltd., discussion, management training & team building, case studies, Institute of Personnel Management, entrepreneur, redundancy, course book, skills-based, business communication skills, Business Class, Sue Robbins, listening materials, Anglo-Japanese Economic Institute, overseas investment, Grand Metropolitan, retail outlets, Marks & Spencer, David Cotton
Content: Business Class Digitized Cassettes by David Cotton and Sue Robbins These cassettes accompany the course book for the "Business Class" topic- and skills-based course for business professionals and students of business. It aims to develop students' competence in English, as well as their business communication skills, while at the same time enlarging their knowledge of the business world. The topics, developed through a variety of reading and listening materials, culminate in case studies providing opportunities for free practice.
Content Cassettes Cassette 1: Units 1-8 Side 1: Units 1-4
Unit
Title
1 Advertising
2 Puma ­ company and products
Reebok ­ marketing shoes
3 marketing ethics
Corporate hospitality
4 Sales presentations
Presentation on fax machines
Start time 0:08 5:09 11:58 15:36 18:03 19:58 24:30
Side 2: Units 5-8
Unit
Title
5 Hermes ­ company and products
6 The Guardian ­ Pan-European Advertising
7 Mrs Quinn from Texico ­ negotiating
Dialogue 1 ­ conversation with the boss
Dialogue 2 ­ discussion about potential sale
Negotiation ­ CM Kitchens & IPEA Holland
8 Headhunter talking about his job
Start time 0:10 7:02 11:06 17:34 20:10 23:16 27:16
Cassette 2: Units 9-15
Side 1: Units 9-12 (1)
Unit
Title
9 Institute of Personnel Management ­ corporate culture
10 Elfit Ltd. ­ impact
11 Strategic People ­ management training & team building
Dialogue 1 about case studies
Dialogue 2 about case studies
Dialogue 3 about case studies
12 Grand Metropolitan ­ meetings
Side 2: Units 12 (2)-15
Unit
Title
12 Dialogue ­ redundancy of a colleague
13 PC Challenges ­ experiences as an entrepreneur
Experiences ­ retail outlets and banks
14 Anglo-Japanese Economic Institute ­ development of
Japanese overseas investment
15 Marks & Spencer ­ move into the international market
http://www.sprinter.ru/books/1940652.html
Start time 0:09 7:49 17:36 25:52 27:40 29:03 30:37 Start time 0:13 6:40 14:13 16:29 25:49

File: business-class.pdf
Author: configUser
Published: Tue May 11 12:01:01 2010
Pages: 2
File size: 0.03 Mb

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